Lovaio Legal
Intellectual Property Policy
Rules governing intellectual property rights, ownership of content, reporting of infringements and protection of intellectual property on the Lovaio Platform.
- Version
- 1.1
- Effective
- 29 July 2026
- Last updated
- 29 July 2026
- Reading time
- 8 min
1. Introduction
Welcome to the Lovaio Intellectual Property Policy.
Lovaio respects intellectual property rights and expects all users to do the same.
This Policy explains how intellectual property is treated on the Platform, the responsibilities of users, the ownership of Platform content and the procedures available for reporting alleged infringements.
Protecting intellectual property helps encourage creativity, innovation and trust within the Lovaio community. A strong intellectual property framework benefits creators, businesses and the wider Marketplace community.
This Policy should be read together with our Terms of Service, Community Guidelines, Marketplace Policy and all other applicable Platform policies.
2. Scope
This Policy applies to all content made available through the Platform, including:
- Marketplace listings;
- photographs;
- videos;
- text;
- comments;
- reviews;
- profile information;
- logos;
- graphics;
- software;
- designs;
- trademarks;
- user-generated content;
- AI-generated content where applicable;
- any other content published through the Platform;
3. Ownership of Platform Content
Unless otherwise stated, the Platform itself, including its software, visual design, branding, logos, graphics, source code, databases and other proprietary materials, is owned by Lovaio or its licensors and is protected by applicable intellectual property laws.
Nothing in this Policy transfers ownership of Lovaio's intellectual property to users. Lovaio's rights are limited to those expressly described in this Policy or required by law.
Users may not:
- copy Platform software;
- reproduce Platform branding;
- use Lovaio trademarks without authorization;
- reverse engineer protected software where prohibited by law;
- remove copyright notices;
- misrepresent Platform ownership;
Reserved rights
Any rights not expressly granted remain reserved.
4. Ownership of User Content
Users generally retain ownership of the content they create and upload to the Platform.
This includes, where applicable:
- photographs;
- videos;
- listing descriptions;
- reviews;
- comments;
- profile content;
- other original user-generated materials;
License granted to Lovaio
By publishing content on the Platform, users grant Lovaio a non-exclusive, worldwide, royalty-free, sublicensable license, for the duration necessary to operate and promote the Platform, to:
- host;
- store;
- reproduce;
- display;
- distribute;
- adapt where technically necessary;
- index;
- process;
- use the content for the operation, security, moderation and improvement of the Platform;
License duration
This license exists solely to enable the operation of Lovaio and does not transfer ownership of user content.
The license automatically ends to the extent content is permanently removed, except where retention is required by law or legitimate operational needs.
5. User Responsibilities
Users are responsible for ensuring that any content they upload, publish or otherwise make available through the Platform does not infringe the intellectual property rights of others.
By publishing content, users represent that they:
- own the intellectual property rights; or
- have obtained all necessary permissions, licenses or authorizations; or
- are otherwise legally entitled to publish the content;
Legal responsibility
Users remain solely responsible for any legal consequences arising from their content.
6. Copyright
Users may not upload, publish, distribute or otherwise make available copyrighted works without appropriate authorization, unless permitted by applicable law.
Examples may include:
- photographs;
- videos;
- books;
- articles;
- music;
- software;
- artwork;
- architectural drawings;
- maps;
- educational materials;
Publicly available content
The fact that content is publicly available elsewhere does not necessarily mean that it may be copied or republished on the Platform.
7. Trademarks
Users must respect the trademark rights of others.
Listings, advertisements and other content should not:
- falsely imply affiliation;
- misuse registered trademarks;
- imitate branding in a misleading manner;
- falsely suggest sponsorship;
- misrepresent product origin;
Descriptive use
The lawful use of trademarks solely for descriptive purposes may be permitted where allowed by applicable law.
8. Counterfeit Goods
Lovaio does not permit Marketplace listings that infringe intellectual property rights through the sale or promotion of counterfeit goods.
Examples include:
- fake luxury products;
- counterfeit electronics;
- imitation designer goods;
- counterfeit cosmetics;
- fake sports merchandise;
- counterfeit packaging;
- unauthorized replicas represented as genuine;
Suspected counterfeit items
Listings reasonably suspected of involving counterfeit goods may be restricted or removed pending review.
9. User-Generated Content
Users retain ownership of their original content, subject to the license granted to Lovaio under this Policy and the Terms of Service.
Users should ensure that:
- uploaded photographs are their own or properly licensed;
- videos may legally be shared;
- descriptions do not copy protected material;
- reviews are genuine;
- comments do not infringe third-party rights;
Responsibility for published content
Users remain responsible for any content published under their accounts.
10. AI-Generated Content
Where users publish content generated or assisted by artificial intelligence, they remain responsible for ensuring that such content complies with applicable laws and Platform policies.
Users should not use AI-generated content to:
- infringe copyright;
- impersonate individuals;
- create deceptive listings;
- mislead buyers;
- falsify evidence;
- violate publicity or personality rights;
Authenticity and ownership
Lovaio may request additional information where AI-generated content creates uncertainty regarding authenticity or ownership.
11. Reporting Intellectual Property Infringement
Rights holders who believe that content available on the Platform infringes their intellectual property rights may submit a report to Lovaio.
A report should include, where reasonably possible:
- identification of the allegedly infringed intellectual property;
- identification of the allegedly infringing content;
- sufficient information to locate the content;
- an explanation of the alleged infringement;
- contact information for the reporting party;
- any supporting documentation where available;
- a statement that the information provided is accurate to the best of the reporter's knowledge;
Complete reports
Providing complete and accurate information helps Lovaio review reports more efficiently.
12. Review Process
Upon receiving an intellectual property report, Lovaio may:
- acknowledge receipt of the report;
- conduct an initial review;
- request additional information;
- temporarily restrict access to the reported content where appropriate;
- contact the affected user;
- review any response submitted;
- make an enforcement decision based on the available information;
Fair review
Lovaio seeks to review reports fairly, consistently and in good faith. Each report is assessed on its individual merits.
Complex cases may require additional time for assessment.
13. Counter-Notification
Users whose content has been removed or restricted following an intellectual property complaint may submit a counter-notification where they believe the action was taken in error.
A counter-notification should include:
- identification of the affected content;
- an explanation of why the user believes the removal was incorrect;
- supporting documentation where appropriate;
- current contact information;
Review of counter-notifications
Submitting a counter-notification does not automatically result in the restoration of content.
Lovaio may request additional information before reaching a final decision.
14. Repeat Infringers
Users who repeatedly infringe intellectual property rights may be subject to progressively stronger enforcement measures.
Depending on the circumstances, Lovaio may:
- issue warnings;
- remove infringing content;
- restrict Marketplace features;
- temporarily suspend accounts;
- permanently terminate Platform access;
Enforcement factors
The severity of enforcement depends on factors including:
- the seriousness of the infringement;
- previous violations;
- evidence provided;
- cooperation during the review process;
- potential impact on rights holders and other users;
15. Fair Use and Legal Exceptions
Nothing in this Policy is intended to prevent users from relying on legal exceptions or limitations to intellectual property rights where permitted by applicable law.
Examples may include:
- quotation;
- criticism;
- review;
- parody;
- news reporting;
- education;
- research;
- other legally recognised exceptions;
User responsibility
Users relying on such exceptions remain responsible for ensuring that the applicable legal requirements are satisfied.
16. Platform Enforcement
Where Lovaio reasonably believes that content violates this Policy, applicable law or the rights of others, appropriate enforcement measures may be taken.
Such measures may include:
- removal of content;
- restricting visibility;
- disabling Marketplace listings;
- restricting account functionality;
- issuing warnings;
- temporary suspension;
- permanent account termination;
Preservation of information
Lovaio may also preserve relevant information where required by applicable law or where reasonably necessary to investigate suspected policy violations.
17. Appeals
Users who believe that intellectual property enforcement has been applied incorrectly may request a review.
An appeal should include:
- identification of the challenged decision;
- the reasons why the user believes the decision was incorrect;
- any additional supporting information;
- updated contact information where appropriate;
Appeal review
Appeals are reviewed based on the available information and any additional evidence submitted.
Submitting an appeal does not automatically suspend or reverse an enforcement decision.
Where appropriate, appeals may involve additional human review.
18. Contact Information
If you believe that your intellectual property rights have been infringed, or if you have questions regarding this Policy, please contact us.
VHV-Construction, s.r.o.
Company ID (IČO): 24212865
Registered Office:
Bělehradská 858/23
120 00 Prague 2
Czech Republic
Website:
https://lovaio.com
Legal: legal@lovaio.com
Marketplace: marketplace@lovaio.com
General Support: support@lovaio.com
19. Final Provisions
This Intellectual Property Policy supplements and should be read together with:
- Terms of Service;
- Marketplace Policy;
- Seller Policy;
- Prohibited Items Policy;
- Community Guidelines;
- Trust & Safety Policy;
- Acceptable Use Policy;
- Privacy Policy;
- Cookie Policy;
- and any other legal policies published by Lovaio;
Ownership
Nothing in this Policy transfers ownership of intellectual property from users to Lovaio, except for the limited license necessary to operate, secure and improve the Platform as described in this Policy.
Lovaio's rights are limited to those expressly described in this Policy or required by law.
Policy updates
Lovaio reserves the right to update this Policy from time to time to reflect changes in applicable laws, technological developments, Platform functionality and intellectual property practices.
Continued use of the Platform after updates constitutes acceptance to the extent permitted by applicable law.
Severability
If any provision of this Policy is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
Appendix A – Examples of Intellectual Property
Examples of intellectual property may include:
Copyright
- photographs;
- videos;
- books;
- articles;
- music;
- software;
- illustrations;
- architectural works;
- maps;
- databases where protected by law;
Trademarks
- company names;
- logos;
- product names;
- service names;
- brand symbols;
- slogans where legally protected;
Industrial Designs
- product appearance;
- packaging;
- ornamental designs;
Other Protected Rights
- trade secrets;
- confidential commercial information;
- domain names where protected;
- database rights where applicable;
Appendix B – Best Practices for Users
Before publishing content, users are encouraged to:
- upload only content they own or are authorized to use;
- keep evidence of licenses or permissions where appropriate;
- avoid copying photographs from other websites;
- avoid reproducing protected text without permission;
- respect trademarks when describing products;
- verify that AI-assisted content does not infringe third-party rights;
- respond promptly if contacted regarding an intellectual property concern;
Why it matters
Respect for intellectual property contributes to a safer, more trustworthy and legally compliant Marketplace for everyone.
Appendix C – Intellectual Property Best Practices for Businesses
Business users are encouraged to:
- maintain evidence of ownership for logos, photographs and marketing materials;
- use authorized product images where required;
- keep records of licenses granted by third parties;
- respond promptly to infringement notices;
- regularly review listings for outdated or infringing content;